Do you request it (pull) or is it forced upon you (pushed) through things like TV, mass-media, advertising and other ways you have no control over? Fact is, if you don’t control how you get your information (and can selectively filter it), then chances are it is going to be very biased and altering your behaviour in ways you probably don’t realise.
Such companies are not stupid, in fact they spend millions of dollars learning exactly how to manipulate you and the best way to do it. You can’t beat this (much of it is based on human psychology). So instead, what you need to control is how that information is getting to you. If you are requesting (pulling) information, you have more of a say on what it is and how you get it. However, if like most of the masses, it is pushed upon you (think TV) then you’ve already lost.
If you think this post seems a bit over the top and paranoid, then, surprise, you’ve already lost. If you don’t care, you don’t care. But the question is, do you really not care, or have you simply been programmed to think that you don’t care, when really you do?